Secret builds essential customer connections by tackling a timely cause.

American Express creates a national movement to help small businesses.

AT&T reinvents customer service by engaging with people on Facebook.

Integrating with Facebook’s platform wins Spotify more users.

Huggies Hong Kong drives sales with a deeply social campaign.

Country Crock raises purchase consideration by connecting with moms.

PepsiCo India takes sports sponsorship to the next level.

Ticketmaster combines offline and online worlds by letting fans choose seats near their friends.

American Express redefines customer loyalty through personalized savings and rewards.

BT encourages people to participate in its brand story.

A Facebook coupon offer drives foot traffic into P.F. Chang’s.

1-800-FLOWERS.COM uses merchandising insight to deliver what customers want.

Diageo generates big sales by investing in its Facebook community.

Ford shares its new 2011 Explorer with the world by unveiling it on Facebook.

Starbucks engages fans by letting them choose which city gets the Pumpkin Spice Latte first.

Squishable.com puts customers at the center of product innovation.

Bud Light redefines event marketing by bringing an offline event to life on Facebook.